Choosing the right domain name
Choosing the right domain name for your website can be a difficult decision, as it is one of the most important decisions you will make when designing your website. The right domain name has the potential to increase traffic to your website and generate interest. The wrong domain name could leave your website with a disappointing lack of visitors.
To begin with, consider choosing a keyword relating to what purpose you intend your website to have. This is not necessary, but it may help towards attracting potential visitors to your sight. For example, if you have a website about carpentry, having the keyword 'carpentry' in your domain name will attract visitors to your website without the need of a strong, established brand (something like Google, for example).
Without a keyword, you will be required to put double the effort into selling the domain name and attracting visitors. The moment a potential visitor sees the name of your website, it helps that they can potentially guess what they will find if they enter your website. Potential visitors will be more likely to click your website on a search engine, for example. Remember-do not risk breaching copyright rules. It creates more hassle than its worth.
Furthermore, make the domain easy to type. There is nothing to gain in creating a domain name that is complicated to spell, and/or unnecessarily long. It simply creates frustrations and will discourage potential visitors from checking out your website. Remember to look up the rules if you are buying a country specific domain, although most domains ask for domains to use only Roman alphabets and numerals-and the hyphen, too. However, use numerals and the hyphen with caution-it limits the possibility for the website to be shared verbally and it makes the website harder to remember.
It is also possible, if you choose, to outright purchase a domain name that is already established or expiring.
Once you have chosen a domain name, be absolutely certain you are happy with it. Once you are, it is time to register it. A popular choice is to choose a hosting company who register the name for you once you have made a hosting account.
As stated, choosing the right domain name can be a difficult decision, and it is an important decision. Take your time in choosing the right domain name, and if successful, your website will attract a plethora of visitors.
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